To Improve Your Customers' Loyalty, Try to Be There Virtually!

Using Microsoft Virtual Agents Improves Customer Loyalty

In business, customer acquistion (finding new customers) is an expensive prospect. That's why retaining the customers you have as loyal followers of your services and products is critical to every organization's success.

A critical factor of maintaining customer loyalty is being available to answer their questions and assist them when it's convenient for them. This is the role that virtual agents (often referred to as "bots") now play for businesses that take customer loyalty seriously.

ThunderCloud Labs creates Microsoft Virtual Agents to design applications to interact with internal customers (e.g., people seeking Help Desk support) and external customers (e.g., a customer seeking an insurance quote).

Virtual Agents range in complexity from those that simply respond to a short list of questions with scripted responses to Virtual Agents that can find results in a database or start a process using Microsoft Automate. For example, consider a Virtual Agent that takes information from a customer who is seeking information about new services or products off-hours and then initiates a process to follow-up with the customer during the next business day. That's how you improve customer service!